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Vertical vs. horizontal scaling, budget step sizes and why sudden jumps reset learning phase. A practical framework for growing spend on Meta campaigns while protecting cost per result.
Why native, UGC-style video consistently outperforms polished ads on TikTok, and how we structure hooks, pacing and captions when building creative for client campaigns.
Thumbnail and headline testing, widget placement quality and bid pacing — the levers we pull most often when managing native campaigns on Taboola.
Traffic cost, RPC, RPM and margin — how a search arbitrage campaign actually makes or loses money, and why small changes in landing page design move the needle.
Why pixel-only tracking undercounts conversions today, and how server-side events via the Conversions API help close the gap without violating platform policy.
How many variants to test at once, when to call a winner, and why testing one variable at a time is usually the wrong instinct for a small budget.
There's no universal split. We walk through how funnel stage, offer type and audience size shape how we divide a monthly budget across channels.
Local payment habits, language, and delivery expectations change what a good funnel looks like. Notes from running paid campaigns for the Bangladesh market.
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